There are many elements that play a role in marketing your website in the search engines. Our SEO services are tailored specifically for your online business goals. Below is our SEO strategy and process:

Research

Keyword Research:

We’ll identify your most important keywords and phrases, which will allow you to reach a more qualified, targeted audience.

Search Engine Results Pages {SERPs} Analysis:

We’ll analyze the SERPs for your chosen keywords to find out what type of sites are ranking and what they are doing effectively.

Competitor Analysis:

We’ll investigate your top competitors of your keywords or phrases and analyze what they are doing in terms of SEO, for example, like how many and what type of links they have coming to their site.

Initial Website Setup

If we’re building your site…

We only build websites using WordPress, which is both user and search engine friendly. All of the sites we construct feature optimized code that’s easy to maintain, expand, and/or re-skin at a later date. We try to make our sites as “modular” as possible.

If we’re optimizing an existing site…

We will review your existing WordPress site and make suggestions about configuration options. While we have a preferred group of plugins and settings that we recommend, we’re experienced enough with WordPress to use just about any functioning configuration.

WordPress Site Optimization

Once we have your site configured correctly, we’ll focus on on-site optimization

• We’ll make sure your website structure and and interlinking scheme is properly optimized
• We’ll make sure all important tags (title tag, image alt tags, meta description tag) are completed correctly
• We’ll review and optimize your existing content for visitors and search engines (NOTE: The size of your site dictates the cost of optimizing existing content)
• We’ll ensure proper use of semantic mark-up (as applicable)
• We’ll improve site speed as much as possible, as a faster website offers a better user experience and perhaps improved search engine rankings
• We’ll install and configure Google Aanlytics to collect all sorts of data – everything from the basics (visitor source, time on site, landing page bounce rates, etc.) to the more advanced configuration options (event tracking of outbound clicks, downloads, media interactions, etc.)

Off-site SEO

Once your site is optimized and your content strategy is in place, it’s time to promote your site for the purpose of building links, gaining attention of the influential voices in your industry or market, etc. While there are dozens of different tactics, off-site SEO generally includes the following activities.

Directory Submission – While the effectiveness of this tactic has declined greatly, it’s still an important task for local and industry-specific directories

Article Placement- Typically, articles are placed through guest blogging. However, article placement can also be accomplished via journalist outreach and quality, niche-specific article directories (of which there are admittedly very few).

Infographic Creation and Submission - Creating an infographic can be a great way to boost your brand, share some existing information in a more accessible format, and develop dozens or hundreds of quality links and social actions (i.e. shares, likes, tweets, etc.)

Tool and Resource Development – Creating a useful tool or resource can be an excellent way to build links both now and in the future. While developing widgets and free software to coming up with user-friendly ways to share data can be labor-intensive, the long-term payoff can be dozens or hundreds of high quality links as well as a potential lead generation tool.

Outreach – Good old-fashioned outreach – defined as contacting journalists, bloggers, and other influential web users – to promote your website as a resource, as a good story, etc. is a cornerstone of any off-site SEO project. As a general rule, outreach is a component of every SEO campaign we complete.

Special Service – Local SEO

Submission to top local search engines (Google, Yahoo, Bing) and directories like Manta, Yelp, or Hotfrog to help with your Organic SEO.

• We will claim and/or add your business info with local directories and online local classifieds
• Obtain locally focused links back to your website by working with local bloggers, business partners, and vendors
• We will help you develop and implement a local social media strategy

Track And Refine

The most important rule of SEO is that data should drive all decisions.

By tracking everything – where your visitors come from, what keywords they use, what content they engage with, what happens immediately before they “convert” (i.e. contact you or buy from you) – we can form a picture of what’s working and what isn’t. From their, we will refine our efforts to focus on increasing results.

Put another way, we’ll use data to ensure that we’re always delivering the best ROI possible.

Contact Us to discuss your project and see if we might be a good fit for one another.